CamelBak

The Camelbak company was created in order to solve the problem of dehydration while cycling in the Hotter’N Hell 100 race. The founder, Michael Eidson, came up with the idea to fill an IV bag with water and strap it to his back while cycling. Jeff Wemmer, a competitive cyclist, saw the product and decided to sell them at races. Camelbak eventually hired him and the company has grown since then. Today, Camelbak is the world’s leading maker of hydration solutions. The company’s core values are courage, conviction, and imagination.